₹5Lin.₹65L+out.
One year. Two Grade A builder projects. 24+ bookings. A platform that now ranks itself.
Platform screens · perfectneighbourhood.com
A real estate platform stuck in second gear.
Perfect Neighbourhood ran a real-estate aggregator on a WordPress stack that couldn't keep up with the buyers it was attracting. Pages loaded slow. The ad funnel leaked. Builders watched their marketing spend miss the mark — and their patience thin.
The mandate: rebuild the platform from the ground up, and run the ad + SEO motion that turns Google's real-estate intent into actual site visits, leads, and signed bookings. Not pretty metrics. Bookings.
WordPresstoNext.js.
A full-stack rebuild. Real estate is a content-heavy, intent-heavy domain — the stack has to keep up.
Next.js 15 + App Router
Server components, edge rendering, image and font optimization out of the box. Page-level metadata and canonical URLs on every route.
Custom admin dashboard
The Perfect Neighbourhood team manages builders, projects, units, lead inbox, and ad UTMs from one panel — no engineering bottleneck.
Headless CMS
Builder profiles, project pages, photo galleries, and floorplans all editable without code. New project? Live in an hour.
SEO-first architecture
Sitemaps, robots, JSON-LD (Organization, RealEstateListing, BreadcrumbList) generated dynamically per project page. Mobile-first, accessible, sub-2s LCP.
OwntheSERP.Atthemomentofintent.
Real-estate buyers don't search for "apartments in Bangalore." They Google the project name they just saw on a hoarding — "Bhartiya City Nikoo 7", "Sobha One World", "Godrej Aveline". That's the highest-intent moment in the entire funnel.
The Search Surround method owns that moment. Alongside the Perfect Neighbourhood platform — which now ranks #2–#4 organically for Grade A builder queries — we operate a network of EMD (exact-match-domain) landing pages, each one purpose-built to capture intent at the project-name search.
The network · 4 live domains
- live
bhartiyacitykiadb.com
→ captures: Bhartiya City KIADB
- live
sattvahamletcity.com
→ captures: Sattva Hamlet City
- live
sobhaoneworld.com
→ captures: Sobha One World
- live
godrejaveline.com
→ captures: Godrej Aveline
₹6.4Lin.28+bookingsout.
Three campaigns. Two Grade A builder projects. Meta and Google running in lockstep with the platform and the EMD network. The point of paid media in real estate isn't impressions — it's qualified site visits that close.
- Meta + Google · blended
Bhartiya City Nikoo 7
spend₹4 L₹65–70 L
in commissions
- · 15–18 bookings
- · ~17× blended ROAS
- Google Ads only
Bhartiya City Nikoo 7
spend₹1.38 L80 leads
qualified
- · 5 bookings closed
- · ₹27.6K cost per booking
- Meta only
Puravankara Northern Lights
spend₹1 L8–9 bookings
in one campaign
- · Direct-to-builder pipeline
- · Repeatable creative motion
Creativeatscale.
Real estate eats creative. Every project, every floor plan, every micro-market needs its own story — at a velocity that in-house teams can't sustain.
AI-cloned long-form content
Project descriptions, neighbourhood guides, and SEO content produced at platform scale.
Every builder project gets its own indexable, ranking-ready page — without a content writer per launch.
Animated hero content
Animated project showcases that lift CTR and hold time on paid creative.
The same creative engine that feeds the ad funnel feeds the platform — one motion, two distribution channels.
The 12-month picture
₹65L+
Commissions generated
24+
Bookings closed
80+
Qualified leads (1 campaign)
#2–4
Avg organic rank, Grade A