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← All work·Case · Exora Farms · 2025–26·Ongoing

₹3Lin.
80acresout.

Eight months. One flagship project. Sold out. 3,000+ leads, ~₹100 per lead, on a ₹33L+ ticket.

Palsamudram, APPremium farmland · ₹33L+ / acreMeta + Organic + CRM
Exora Farms — desktop homepage
Exora Farms — Flipkart leader reel (10K+ reach, 50+ organic leads)
Exora Farms — mobile blog system
Exora Farms — mobile homepage

Platform + content + a viral reel · exorafarms.com

The brief

A premium project. A cold start.

Exora Farms had a beautiful project in Palsamudram, Andhra Pradesh — premium farmland, 70:30 revenue-share model, ₹33L+ per acre. What it didn't have was a platform, a paid motion, an organic engine, or a way to track who was actually interested.

The mandate: build the whole stack — site, ads, content, CRM — and move qualified investors to a schedule-a-visit slot fast enough that the project would sell out before momentum cooled.

01 — Platform

Asite
builttosell.

A greenfield Next.js build, SEO-first from the first commit. Every surface designed for one outcome: visit booked.

  • Next.js 15, built for SEO

    Server-rendered, mobile-first, sub-2s LCP. Sitemaps, robots, structured data on every project, blog, and article page out of the box.

  • Blog system for inbound

    Editable blog with categories (Passive Income, Investment, Portfolio Management, Exotic Farming, Superfruit, Export Agriculture). Every article is a long-tail SEO surface that compounds.

  • Schedule-a-visit flow

    From hero CTA → calendar booking → CRM. The fastest path from buyer intent to a sales calendar slot.

  • WhatsApp + multi-channel inbound

    Sticky WhatsApp on every screen. Sign-in, Talk to Advisor, and Schedule-a-visit all open the same lead pipeline.

02 — Performance

₹3Lin.
3,000leads.
Soldout.

A Meta-led paid funnel built for investor intent — not impressions. ₹100 per qualified lead on a ₹33L ticket is the kind of unit economics that compounds. We didn't spend more; we spent better.

  • Meta · Oct 2025 → Jun 2026

    Meta paid funnel

    spend₹3 L

    3,000+

    qualified leads

    • · ~₹100 cost per lead
    • · On a ₹33L+ investment ticket
  • Palsamudram, Andhra Pradesh

    Sold-out project

    spend

    80 acres

    sold out

    • · Premium agri-investment
    • · Single flagship project
  • Instagram · organic

    Single reel breakout

    spend₹0

    50+ leads

    from one piece

    • · 10K+ reach
    • · Featured an HNI investor's story
03 — Organic

Onereel.
50+leads.

Organic isn't a side project. Done right, it compounds into the paid funnel — lowering CAC, raising trust, and warming cold audiences before the first ad ever lands.

The breakout

"Flipkart Leader Invested Here" — one reel, 10K+ reach, 50+ inbound leads, zero ad spend.

A real HNI investor's story turned into a 30-second narrative. It outperformed every paid creative we'd shipped that month.

The compounding layer

100+ leads from organic Instagram + website content, stacked on top of the paid funnel.

A blog system on the platform doubles as an SEO surface — every article is a long-tail inbound asset that earns visits years from now.

04 — CRM

Everylead.
Tracked.

Without attribution, every spend decision is a guess. We wired the CRM into every inbound surface — so creative spend follows the data, not the loudest opinion in the room.

  • Every lead, every source, tagged

    Meta lead form, organic Instagram DMs, website form, WhatsApp inbound — all funnel into the same CRM with source attribution intact.

  • Real-time sync to sales

    Leads land in the sales team's inbox the moment they're captured — no manual export, no spreadsheet hand-offs.

  • Closed-loop attribution

    When a lead converts to a booking, the source ad, creative, and channel are still attached. Future creative spend goes where it's already winning.

The 8-month picture

80

Acres sold out

3K+

Qualified leads (paid)

~₹100

Cost per lead

50+

Leads from one organic reel

[ Let's build something ]

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worthsolving?

Tell us what you're working on. We'll come back within 24 hours with a take — even if we're not the right fit.

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